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Pro Plan · dry

Pro Plan Medium Puppy Sensitive Skin OptiDerma review

DryPuppyFussy eatersHigh energy
Poor

A weak dry food by the label. Just 17% declared meat content, and the label keeps too much vague. Feeding it costs about 73p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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Label last checked

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Top 78%scores higher than 22% of rated foodsacross all 3530 foods we've scored
Poorscore bandthe dot marks where it sits among every food we've rated
£0.73 approx.per day for a 15 kg dogcheaper than 68% of dry foods
17%declared meat content
387kcal per 100 g

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 61/100 across 17 ingredients (declared percentages used for 2, position estimates for the rest).
24.5 / 40
Label clarity
Vague category terms on the label (Animal Fat, Digest, Cellulose) - naming points withheld; percentages cover 33% of the recipe (+2); meat sources named (+2); variable-composition wording - fixed-formula points withheld.
4 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
Animal Fat at position 4 (-12); Digest at position 10 (-6).
-18 / 0
Meat content
Declared meat content 17%.
6.4 / 15
Nutritional balance
Estimated carbohydrate 33% dry matter (moderate); fat 21.7% DM in the healthy band; fibre 2.7% DM (+2); ash 8.2% DM - sensible mineral load (+1.9); functional extras: omega-3 source (+1).
8.5 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
41 / 100

Our analysis

Breaking the 41 down: the biggest single loss is ingredient quality, where it takes 24.5 of a possible 40. Its strongest showing is additives at 10 of 10. On top of that, 18 points are deducted outright for red-flag ingredients - a penalty applied before anything else is counted, which is why the total lands where it does.

The label declares 17% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list leans on vague groupings instead of naming what is actually in the bag.

At about 73p a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Salmon 17%Dehydrated Salmon ProteinAnimal FatDigest

Carbs & grains

Rice 16%Maize StarchMaize Gluten MealMaizeCellulose

Fruit & veg

Soya MealDehydrated Soya ProteinDried Beet Pulp

Oils & fats

Soya Bean OilFish Oil

Supplements & extras

Dried EggMineralsAntioxidants
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
14 kg£54.25£3.88

How heavy is your dog?

A typical 15 kg adult dog needs about 187 g a day = £0.73 / day, £22.19 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 387 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £3.88 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. This is a puppy food, but the figures above are for an adult dog at maintenance - the same reference we use on every food so costs stay comparable. A growing puppy needs roughly twice the energy for its weight, so feed to the pack, not to this. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

34.8 % DM
Directory average: 28.2

Fat

21.7 % DM
Directory average: 14.9

Est. carbs

32.6 % DM
Directory average: 45.1

Fibre

2.7 % DM
Directory average: 3.7

Ash

8.2 % DM
Directory average: 7.9

Energy

387 kcal/100g
Directory average: 374

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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