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PURINA PRO PLAN Large Robust Puppy Healthy Start review

A middling dry food - fine, with clear compromises. Just 18% declared meat content, and the label keeps too much vague. Feeding it costs about 57p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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ODF Score 46/100 Average
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Top 78%scores higher than 22% of rated foodsacross all 3075 foods we've scored
Averagescore bandthe dot marks where it sits among every food we've rated
£0.57 approx.per day for a 10 kg dogcheaper than 63% of dry foods
18%declared meat content
United Statesbrand origin

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 60/100 across 16 ingredients (declared percentages used for 3, position estimates for the rest).
23.9 / 40
Label clarity
Vague category terms on the label (animal fat, digest) - naming points withheld; percentages cover 33% of the recipe (+2); meat sources named (+2); variable-composition wording - fixed-formula points withheld.
4 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
Animal fat at position 7 (-6); digest at position 9 (-6).
-12 / 0
Meat content
Declared meat content 18%.
6.6 / 15
Nutritional balance
Estimated carbohydrate 41% dry matter (moderate); fat 16.3% DM in the healthy band; moisture not declared - 8% assumed for the dry-matter maths; fibre 2.7% DM (+2); ash 8.2% DM - sensible mineral load (+1.9); functional extras: omega-3 source (+1).
7.1 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.1 · scored August 19, 2026 · full methodology public
46 / 100

Our analysis

Breaking the 46 down: the biggest single loss is ingredient quality, where it takes 23.9 of a possible 40. Its strongest showing is additives at 10 of 10. On top of that, 12 points are deducted outright for red-flag ingredients - a penalty applied before anything else is counted, which is why the total lands where it does.

The label declares 18% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list leans on vague groupings instead of naming what is actually in the bag.

At about 57p a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label
Additives (as declared on the label)
Nutritional Physiological additives: Vitamin A (26,000 IU), vitamin D3 (870 IU), vitamin E (200 IU), vitamin C (120mg), ferrous sulfate monohydrate (110mg), anhydrous calcium iodate (1.7mg), copper sulphate pentahydrate (12mg), manganese sulphate monohydrate (42mg), zinc sulphate monohydrate (100mg), sodium selenite (0.12mg).

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
12 kg£46.37£3.86

How heavy is your dog?

A typical 10 kg adult dog needs about 148 g a day = £0.57 / day, £17.33 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 10 kg dog works out near 534 kcal).
  2. Portion: divide that by this food's energy density, 362 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £3.86 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. This is a puppy food, but the figures above are for an adult dog at maintenance - the same reference we use on every food so costs stay comparable. A growing puppy needs roughly twice the energy for its weight, so feed to the pack, not to this. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

31.5 % DM
Directory average: 28.2

Fat

16.3 % DM
Directory average: 14.8

Est. carbs

41.3 % DM
Directory average: 45.2

Fibre

2.7 % DM
Directory average: 3.6

Ash

8.2 % DM
Directory average: 7.9

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

More from Pro Plan

Other foods in this range, whatever they score - the full picture, not just the top of the list.

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Related guides

This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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