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Rocco Diet Care · dry

Rocco Senior Classic Beef with Lamb review

DrySeniorGrain freeNaturalJoint careSkin and coatDigestion
Average

A middling dry food - fine, with clear compromises. 26% declared meat content is respectable. Feeding it costs about 75p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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Label last checked

Image © Rocco Diet Care

+ Add to compare
Top 69%scores higher than 31% of rated foodsacross all 3530 foods we've scored
Averagescore bandthe dot marks where it sits among every food we've rated
£0.75per day for a 15 kg dogcheaper than 66% of dry foods
26%declared meat content

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 61/100 across 18 ingredients (declared percentages used for 15, position estimates for the rest). Named meat is only 20% of the recognised recipe, so the quality score is anchored down towards a plant-led food.
23.4 / 40
Label clarity
Vague category terms on the label (lignocellulose) - naming points withheld; percentages cover 65% of the recipe (+3.9); meat sources named (+2); recipe reads as a fixed formula (+2).
7.9 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Meat content ~38.4% fresh-equivalent (added up from every named meat on the label; dried meats counted at their fresh weight). Held to dry-matter protein: 4.3% DM protein supports this level of meat credit, not the full declared figure.
3 / 15
Nutritional balance
Composition not fully declared - scored neutral (4/10) until the analytical constituents are published.
4 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
54 / 100

Our analysis

Breaking the 54 down: the biggest single loss is ingredient quality, where it takes 23.4 of a possible 40. Its strongest showing is additives at 10 of 10.

The label declares 26% meat, which is a real number, which already puts it ahead of the many that print none, and the ingredient list is only partly specific.

At about 75p a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Beefof which 22% dried beeffresh beef 4%dried chicken 8%dried lamb 4%hydrolysed chicken protein 4%

Carbs & grains

lignocellulose

Fruit & veg

dried sweet potatoes 20%potato flakes 20%dried beet pulp

Oils & fats

chicken fat 4%salmon oil 1%coconut oil 0.5%

Supplements & extras

linseed 3%dried brewer's yeast 0.5%mineralsFOS* [fructo-oligosaccharides] 0.2%green-lipped mussel 0.01%glucosamine hydrochloride 0.1%chondroitin sulphate 0.01%
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
1 kg--
5 kg--
10 kg--
20 kg--

How heavy is your dog?

A typical 15 kg adult dog needs about 212 g a day = £0.75 / day, £22.80 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 342 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £3.55 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

4.3 % DM
Directory average: 28.2

Fat

4.3 % DM
Directory average: 14.9

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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