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Step Up · dry

Step Up Dry Food Adult Light & Sensitive review

DryAdultSeniorNaturalSensitive stomachWeight managementJoint careSkin and coatDigestion
Good

A solid, honest dry food. Just 18.5% declared meat content, and the label tells you exactly what is inside. Feeding it costs about 48p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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Top 61%scores higher than 39% of rated foodsacross all 3530 foods we've scored
Goodscore bandthe dot marks where it sits among every food we've rated
£0.48 approx.per day for a 15 kg dogcheaper than 89% of dry foods
18.5%declared meat content

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 61/100 across 17 ingredients (declared percentages used for 11, position estimates for the rest).
24.2 / 40
Label clarity
Every ingredient individually named (+5); percentages cover 53% of the recipe (+3.2); meat sources named (+2); recipe reads as a fixed formula (+2).
12.2 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Declared meat content 18.5%.
6.7 / 15
Nutritional balance
Estimated carbohydrate 52% dry matter (high); fat 10.0% DM in the healthy band; fibre 3.9% DM (+2); ash 8.3% DM - sensible mineral load (+1.8); functional extras: omega-3 source, joint support, pre/probiotics (+2).
6.2 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
65 / 100

Our analysis

Breaking the 65 down: the biggest single loss is ingredient quality, where it takes 24.2 of a possible 40. Its strongest showing is additives at 10 of 10.

The label declares 18.5% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list names things individually rather than hiding them in catch-all categories.

At about 48p a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Poultry MealFish Meal 4%

Carbs & grains

Brown Rice 16%Whole Barley 16%MaizeWhole Grain Oats 4%

Fruit & veg

Dried Peas 8%Beet PulpDried AppleEquivalent To 4% Apple 1%Dried Sweet PotatoEquivalent To 4% Sweet Potato 1%

Oils & fats

Poultry Fat 4%Salmon Oil 0.5%

Supplements & extras

Poultry GravyMineralsDried ChicoryGlucosamine 0.03%Chondroitin 0.02%
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
14 kg£29.99£2.14

How heavy is your dog?

A typical 15 kg adult dog needs about 225 g a day = £0.48 / day, £14.59 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 322 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £2.14 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

25.6 % DM
Directory average: 28.2

Fat

10 % DM
Directory average: 14.9

Est. carbs

52.2 % DM
Directory average: 45.1

Fibre

3.9 % DM
Directory average: 3.7

Ash

8.3 % DM
Directory average: 7.9

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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