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Supadog · dry

Supadog Burgess Supadog Mature 7+ with Chicken review

A weak dry food by the label. Just 7.5% declared meat content, and the label keeps too much vague. Feeding it costs about 38p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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DryNaturalSensitive stomachWeight managementDigestion
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ODF Score 43/100 Poor
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Top 80%scores higher than 20% of rated foodsacross all 3075 foods we've scored
Poorscore bandthe dot marks where it sits among every food we've rated
£0.38per day for a 10 kg dogcheaper than 88% of dry foods
7.5%declared meat content

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 42/100 across 15 ingredients (declared percentages used for 1, position estimates for the rest). Named meat is only 9% of the recognised recipe, so the quality score is anchored down towards a plant-led food.
14.8 / 40
Label clarity
Vague category terms on the label (Wheat Feed) - naming points withheld; no percentages declared at all - the recipe is unverifiable; meat sources named (+2); recipe reads as a fixed formula (+2).
4 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Declared meat content 7.5%.
4.5 / 15
Nutritional balance
Estimated carbohydrate 56% dry matter (very high); fat 8.7% DM in the healthy band; moisture not declared - 8% assumed for the dry-matter maths; fibre 5.4% DM (+1.7); ash 9.2% DM - sensible mineral load (+1.2); functional extras: omega-3 source (+1).
3.9 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.1 · scored August 19, 2026 · full methodology public
43 / 100

Our analysis

Breaking the 43 down: the biggest single loss is ingredient quality, where it takes 14.8 of a possible 40. Its strongest showing is additives at 10 of 10.

The label declares 7.5% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list leans on vague groupings instead of naming what is actually in the bag.

At about 38p a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Poultry Meal 7.5% inc Chicken 6%inc Chicken 7.5%Fish Meal

Carbs & grains

Ingredients Wholegrain WheatWholegrain MaizeWheat Feed

Fruit & veg

Dried PeasDried Beet PulpSoya Bean Hulls*Soya Bean Meal Feed

Oils & fats

Poultry Fat

Supplements & extras

MineralsWhole LinseedYeastPoultry GravyChicory Root Extract
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label
Additives (as declared on the label)
Vitamins: Vitamin A 20,000 IU/kg, Vitamin D3 1,500 IU/kg, Vitamin E 125 mg/kg, Biotin 0.18 mg/kg. Trace Elements: Zinc (as Zinc sulphate monohydrate) 100 mg/kg, Zinc (as Zinc chelate of protein hydrolysates monohydrate) 12.5 mg/kg, Iron (as Iron (II) sulphate monohydrate) 40 mg/kg, Managanese (as Managanese (II) oxide) 10 mg/kg, Copper (as Copper (II) sulphate pentahydrate) 5 mg/kg, Iodine (as Calcium iodate anhydrous) 1 mg/kg, Selenium (as Sodium selenite) 0.13 mg/kg. Plant and Tocopherol Rich Extracts of Natural Origin 100 mg/kg.

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
12.5 kg£29.00£2.32

How heavy is your dog?

A typical 10 kg adult dog needs about 170 g a day = £0.38 / day, £11.55 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 10 kg dog works out near 534 kcal).
  2. Portion: divide that by this food's energy density, 315 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £2.26 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

20.7 % DM
Directory average: 28.2

Fat

8.7 % DM
Directory average: 14.8

Est. carbs

56 % DM
Directory average: 45.2

Fibre

5.4 % DM
Directory average: 3.6

Ash

9.2 % DM
Directory average: 7.9

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

More from Supadog

Other foods in this range, whatever they score - the full picture, not just the top of the list.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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