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Waggs · dry

Waggs Wagg Wheat-Free Complete with Chicken & Rice review

DryAdult
Poor

A weak dry food by the label. 28% declared meat content is respectable, and the label keeps too much vague. Feeding it costs about 30p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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Label last checked

Image © Waggs

+ Add to compare
Top 79%scores higher than 21% of rated foodsacross all 3483 foods we've scored
Poorscore bandthe dot marks where it sits among every food we've rated
£0.30per day for a 15 kg dogcheaper than 97% of dry foods
28%declared meat content

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 51/100 across 8 ingredients (declared percentages used for 2, position estimates for the rest). Named meat is only 4% of the recognised recipe, so the quality score is anchored down towards a plant-led food.
17 / 40
Label clarity
Vague category terms on the label (Meat meal and gravy) - naming points withheld; percentages cover 14% of the recipe (+0.8); meat sources named (+2); variable-composition wording - fixed-formula points withheld.
2.8 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
Meat meal and gravy leads the label (-10).
-10 / 0
Meat content
Declared meat content 28%.
10.2 / 15
Nutritional balance
Composition not fully declared - scored neutral (4/10) until the analytical constituents are published.
4 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.0 · scored July 30, 2026 · full methodology public
40 / 100

Our analysis

Breaking the 40 down: the biggest single loss is ingredient quality, where it takes 17 of a possible 40. Its strongest showing is additives at 10 of 10. On top of that, 10 points are deducted outright for red-flag ingredients - a penalty applied before anything else is counted, which is why the total lands where it does.

The label declares 28% meat, which is a real number, which already puts it ahead of the many that print none, and the ingredient list leans on vague groupings instead of naming what is actually in the bag.

At about 30p a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Meat meal and gravy*with min. 4% chicken** 4%

Carbs & grains

maizewholegrain barleyrice 14%

Fruit & veg

beetdried whole green peas

Supplements & extras

minerals and vitaminschicory rootsource of FOS
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
12 kg--
24 kg--

How heavy is your dog?

A typical 15 kg adult dog needs about 188 g a day = £0.30 / day, £9.12 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: we don't have this food's calories yet, so we fall back to a rough 12.5 g per kg of dog.
  3. Cost: multiply the grams by this food's price, £1.61 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

No declared analysis yet

The manufacturer's analytical constituents appear here once we've verified the label.

How we read labels

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

More from Waggs

Other foods in this range, whatever they score - the full picture, not just the top of the list.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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