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Alpha Spirit · cold-pressed

Alpha Spirit Soft Food Complete Multi Protein review

Cold-pressedAdultFussy eatersHigh energy
Good

A solid, honest cold-pressed food. 35% declared meat content is respectable, and the label tells you exactly what is inside. Feeding it costs about £1.47 a day for a typical adult dog - the breakdown below shows exactly what that buys.

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Label last checked

Image © Alpha Spirit

+ Add to compare
Top 48%scores higher than 52% of rated foodsacross all 3530 foods we've scored
Goodscore bandthe dot marks where it sits among every food we've rated
£1.47 approx.per day for a 15 kg dogcheaper than 27% of cold-pressed foods
35%declared meat content
330kcal per 100 g

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 86/100 across 17 ingredients (declared percentages used for 17, position estimates for the rest).
34.6 / 40
Label clarity
Every ingredient individually named (+5); percentages cover 100% of the recipe (+6); meat sources named (+2); recipe reads as a fixed formula (+2).
15 / 15
Additives
Added sugars/sweeteners (-4); declared additives below our neutral line, weakest being Vegetable Glycerine (-5.3).
0.8 / 10
Red flags
Vegetable Glycerine at position 7 (-8).
-8 / 0
Meat content
Declared meat content 85% (added up from every named meat on the label).
15 / 15
Nutritional balance
Estimated carbohydrate 29% dry matter (low); fat 20.0% DM in the healthy band; fibre 2.7% DM (+2); ash 9.3% DM - sensible mineral load (+1.1); functional extras: named botanicals, pre/probiotics (+2).
9.1 / 10
Processing
Cold-pressed - lower temperatures than kibble.
7 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
73 / 100

Our analysis

Breaking the 73 down: the biggest single loss is additives, where it takes 0.8 of a possible 10. Its strongest showing is declared meat content at 15 of 15. On top of that, 8 points are deducted outright for red-flag ingredients - a penalty applied before anything else is counted, which is why the total lands where it does.

The label declares 35% meat, which is a real number, which already puts it ahead of the many that print none, and the ingredient list names things individually rather than hiding them in catch-all categories.

At about £1.47 a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Fresh Chicken Meat 35%Fresh Whole Fish 20%SardinellaMackerelHorse MackerelSardineFresh Pork 15%Fresh Duck 10%Fresh Pork Liver 5%

Carbs & grains

Hydrolysed Starch 9%

Fruit & veg

Beet Pulp 1%Pumpkin 0.25%Banana 0.25%Pineapple 0.25%

Supplements & extras

Vegetable Glycerine 1.5%Eggs 1%Brewers Yeast 0.75%Cumin 0.25%Sage 0.25%Ginger 0.25%Turmeric 0.25%
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
9 kg£60.49£6.72

How heavy is your dog?

A typical 15 kg adult dog needs about 219 g a day = £1.47 / day, £44.69 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 330 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £6.72 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

38.7 % DM
Directory average: 31.2

Fat

20 % DM
Directory average: 13.2

Est. carbs

29.3 % DM
Directory average: 43.3

Fibre

2.7 % DM
Directory average: 3.7

Ash

9.3 % DM
Directory average: 8.6

Energy

330 kcal/100g
Directory average: 362.7

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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