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Dog food brand

Concept for Life Dog Food Review & Ratings

Concept for Life is a German brand making dry and treat dog food.

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33foods in the range29 rated so far
64/100average ODF ScoreGood
#205of 290 ranked brandsby average score, 2+ rated foods
15 - 76score range
15avg 6476

Every Concept for Life food

Complete foods 32 foods · avg 65

FoodODF ScoreTypeLife stage£ / day
Concept for Life Large Senior
  • NaturalNo artificial colours, flavours or preservatives.
54AverageDrySenior£0.53
Concept for Life Large Sensitive
  • NaturalNo artificial colours, flavours or preservatives.
  • Sensitive stomachFormulated to be gentle on digestion.
55AverageDryAdult£0.56
Concept for Life Medium Sensitive
  • NaturalNo artificial colours, flavours or preservatives.
  • Sensitive stomachFormulated to be gentle on digestion.
56AverageDryAdult£0.56
Concept for Life Large Puppy & Junior
  • High meat30% named meat (30% or more counts as high).
  • NaturalNo artificial colours, flavours or preservatives.
60GoodDryPuppy£0.57
Concept for Life Medium Light
  • NaturalNo artificial colours, flavours or preservatives.
  • Sensitive stomachFormulated to be gentle on digestion.
60GoodDryAdult£0.56
Concept for Life Medium Puppy & Junior
  • High meat30% named meat (30% or more counts as high).
  • NaturalNo artificial colours, flavours or preservatives.
60GoodDryPuppy£0.52
Concept for Life Labrador Retriever Adult
  • NaturalNo artificial colours, flavours or preservatives.
  • Sensitive stomachFormulated to be gentle on digestion.
61GoodDryAdult£0.54
Concept For Life Large Breed Sensitive
  • NaturalNo artificial colours, flavours or preservatives.
  • Sensitive stomachFormulated to be gentle on digestion.
63GoodDryAdult£0.48 approx.
Concept for Life Large Light
  • NaturalNo artificial colours, flavours or preservatives.
  • Sensitive stomachFormulated to be gentle on digestion.
63GoodDryAdult£0.59
Concept For Life Medium Breed Sensitive
  • NaturalNo artificial colours, flavours or preservatives.
  • Sensitive stomachFormulated to be gentle on digestion.
63GoodDryAdult£0.47 approx.
Concept for Life Golden Retriever Adult
  • NaturalNo artificial colours, flavours or preservatives.
  • Sensitive stomachFormulated to be gentle on digestion.
64GoodDryAdult£0.54
Concept for Life Medium Adult
  • NaturalNo artificial colours, flavours or preservatives.
  • Sensitive stomachFormulated to be gentle on digestion.
64GoodDryAdult£0.54
Concept for Life Mini Sensitive
  • NaturalNo artificial colours, flavours or preservatives.
  • Sensitive stomachFormulated to be gentle on digestion.
64GoodDryAdult£0.64
Concept for Life Mini Adult
  • NaturalNo artificial colours, flavours or preservatives.
65GoodDryAdult£0.58
Concept for Life Large Adult
  • NaturalNo artificial colours, flavours or preservatives.
66GoodDryAdult£0.45
Concept for Life Boxer Adult
  • NaturalNo artificial colours, flavours or preservatives.
67GoodDryAdult£0.52
Concept for Life X-Large Puppy & Junior
  • NaturalNo artificial colours, flavours or preservatives.
  • Sensitive stomachFormulated to be gentle on digestion.
67GoodDryPuppy£0.53
Concept For Life Medium Breed Senior
  • NaturalNo artificial colours, flavours or preservatives.
68GoodDryAdult & senior£0.43 approx.
Concept For Life Large Breed Senior
  • NaturalNo artificial colours, flavours or preservatives.
69GoodDryAdult & senior£0.43 approx.
Concept For Life Medium Breed Light
  • NaturalNo artificial colours, flavours or preservatives.
  • Sensitive stomachFormulated to be gentle on digestion.
69GoodDryAdult£0.51 approx.
Concept for Life Mini Puppy & Junior
  • High meat31% named meat (30% or more counts as high).
  • NaturalNo artificial colours, flavours or preservatives.
69GoodDryPuppy£0.61
Concept for Life Mini Sterilised
  • High meat31% named meat (30% or more counts as high).
  • NaturalNo artificial colours, flavours or preservatives.
  • Grain-freeMade without any grains.
  • Sensitive stomachFormulated to be gentle on digestion.
69GoodDryAdult£0.64
Concept For Life Large Breed Light
  • NaturalNo artificial colours, flavours or preservatives.
  • Sensitive stomachFormulated to be gentle on digestion.
70GoodDryAdult£0.52 approx.
Concept For Life Medium Breed Adult
  • NaturalNo artificial colours, flavours or preservatives.
  • Sensitive stomachFormulated to be gentle on digestion.
70GoodDryAdult£0.43 approx.
Concept For Life Large Breed Adult
  • NaturalNo artificial colours, flavours or preservatives.
73GoodDryAdult£0.42 approx.
Concept for Life X-Large Adult
  • NaturalNo artificial colours, flavours or preservatives.
73GoodDryAdult£0.42
Concept For Life Large Breed Junior
  • High meat30% named meat (30% or more counts as high).
  • NaturalNo artificial colours, flavours or preservatives.
  • Sensitive stomachFormulated to be gentle on digestion.
75GoodDryPuppy£0.42 approx.
Concept For Life Medium Breed Junior
  • High meat30% named meat (30% or more counts as high).
  • NaturalNo artificial colours, flavours or preservatives.
76GoodDryPuppy£0.40 approx.
Concept for Life Veterinary Diet Dog Mobility Not yet ratedDryAdult£0.70
Concept for Life Veterinary Diet Dog Renal Not yet ratedDryAdult£0.61
Concept for Life Veterinary Diet Hypoallergenic - Kangaroo
  • High meat65% named meat (30% or more counts as high).
  • Grain-freeMade without any grains.
Not yet ratedDryAdult£5.04
Concept for Life Veterinary Diet Hypoallergenic Insect
  • NaturalNo artificial colours, flavours or preservatives.
  • Grain-freeMade without any grains.
  • HypoallergenicLimited, single-source ingredients - kinder to sensitive dogs.
  • Sensitive stomachFormulated to be gentle on digestion.
  • Insect proteinUses insect protein - a novel, sustainable source.
Not yet ratedDryAdult£1.43

Treats & toppers 1 food · avg 15

FoodODF ScoreTypeLife stage£ / day
Concept for Life Dog Dental Snack 15AvoidTreatAdult-

Our take on Concept for Life

Written by us, from the labels. Never written, reviewed or paid for by the brand.

Concept for Life is a dry-only range built around life stage and breed size. 29 rated foods, 15 to 76, spread 61, averaging 64/100 (Good) and ranking 205 of 290.

The scores are mid-table, and the reason is consistent: the recipes contain reasonable named meat but lean fairly hard on cereals and produce longer ingredient lists than the top-scoring brands. Nothing about that is objectionable - it is how most mid-market kibble is built - but it is not what our score rewards most.

Its best, Concept For Life Medium Breed Junior, reaches 76/100.

Where it competes is price: about £0.40 a day at the cheapest, which is genuinely low for a brand with this level of formulation detail.

The breed-specific angle is more marketing than nutrition - a food for one breed is not doing much a good general food does not - but the underlying products are perfectly reasonable at the money.

Concept for Life owner reviews

No reviews of this brand yet. If you have fed it to your dog, yours would be the first.

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Concept for Life FAQs

Is Concept for Life a good dog food?

Broadly, yes - Concept for Life rates solidly on our label analysis. Its 29 rated foods average 64/100 (Good), ranging from 15 to 76 - each food page shows exactly where every point went.

Where is Concept for Life from?

Concept for Life is a dog food brand from Germany.

What is Concept for Life's best rated food?

Concept For Life Medium Breed Junior - it scores 76/100 (Good), the highest ODF Score in the range we have rated. Its page shows the full breakdown and live prices.

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