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Earls · dry

Earls Complete review

DryAdult
Avoid

One of the weakest dry foods we have rated. Just 24% declared meat content, and the label keeps too much vague. Feeding it costs about 24p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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Top 95%scores higher than 5% of rated foodsacross all 3530 foods we've scored
Avoidscore bandthe dot marks where it sits among every food we've rated
£0.24 approx.per day for a 15 kg dogcheaper than 99% of dry foods
24%declared meat content
332kcal per 100 g

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 28/100 across 9 ingredients (declared percentages used for 5, position estimates for the rest).
11.1 / 40
Label clarity
Vague category terms on the label (Cereals, Meat and Animal Derivatives, Oils and Fats) - naming points withheld; percentages cover 24% of the recipe (+1.4); meat sources named (+2); variable-composition wording - fixed-formula points withheld.
3.4 / 15
Additives
Added sugars/sweeteners (-4); declared additives below our neutral line, weakest being Various Sugars (-6).
0 / 10
Red flags
Cereals leads the label (-10); Meat and Animal Derivatives at position 2 (-16); Oils and Fats at position 3 (-12); Various Sugars at position 4 (-16); Derivatives of Vegetable Origin at position 6 (-6); penalties capped at -25 (uncapped: -60).
-25 / 0
Meat content
Declared meat content 24%.
8.6 / 15
Nutritional balance
Estimated carbohydrate 56% dry matter (very high); fat 7.6% DM is low for essential fats (-0.3); moisture not declared - 8% assumed for the dry-matter maths; fibre 2.2% DM (+2); ash 10.3% DM - sensible mineral load (+0.4); functional extras: omega-3 source (+1).
3.1 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
7 / 100

Our analysis

Breaking the 7 down: the biggest single loss is ingredient quality, where it takes 11.1 of a possible 40. On top of that, 25 points are deducted outright for red-flag ingredients - a penalty applied before anything else is counted, which is why the total lands where it does.

The label declares 24% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list leans on vague groupings instead of naming what is actually in the bag.

At about 24p a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Meat and Animal Derivatives Including 4% Beef 24%Including 4% Beef 4%Oils and Fats

Carbs & grains

Cereals 40% Wholegrain MaizeWholegrain Maize 40%Derivatives of Vegetable Origin

Fruit & veg

Vegetables 1.25% Dried PeasDried Peas 1.25%

Supplements & extras

Various SugarsMineralsSeeds Linseeds 0.06%Linseeds 0.06%Hydrolysed Yeast and Chicory Extracts 0%
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
3 kg£3.29£1.10

How heavy is your dog?

A typical 15 kg adult dog needs about 218 g a day = £0.24 / day, £7.30 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 332 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £1.10 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

23.9 % DM
Directory average: 28.2

Fat

7.6 % DM
Directory average: 14.9

Est. carbs

56 % DM
Directory average: 45.1

Fibre

2.2 % DM
Directory average: 3.7

Ash

10.3 % DM
Directory average: 7.9

Energy

332 kcal/100g
Directory average: 374

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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