Earls · dry

Earls Moist & Meaty review

Name: Earls Moist & Meaty
Brand: Earls

Avoid

One of the weakest dry foods we have rated. Just 19% declared meat content, and the label keeps too much vague. Feeding it costs about 22p a day for a typical adult dog - the breakdown below shows exactly what that buys.

Our community ratingNo owner reviews yet - be the first.

Write a review

Label last checked July 17, 2026

Image © Earls

+ Add to compare

Top 97%scores higher than 4% of rated foodsacross all 3530 foods we've scored

Avoidscore bandthe dot marks where it sits among every food we've rated

£0.22 approx.per day for a 15 kg dogcheaper than 99% of dry foods

19%declared meat content

294kcal per 100 g

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality

Weighted ingredient quality 29/100 across 9 ingredients (declared percentages used for 3, position estimates for the rest).

11.4 / 40

Label clarity

Vague category terms on the label (Cereals, Meat and Animal Derivatives, Derivatives of Vegetable Origin) - naming points withheld; percentages cover 19% of the recipe (+1.1); meat sources named (+2); variable-composition wording - fixed-formula points withheld.

3.1 / 15

Additives

Unnamed preservative - the label does not say which (-4); added sugars/sweeteners (-4); declared additives below our neutral line, weakest being Various Sugars (-6).

0 / 10

Red flags

Cereals leads the label (-10); Meat and Animal Derivatives at position 2 (-16); Various Sugars at position 3 (-16); Derivatives of Vegetable Origin at position 4 (-12); Oils and Fats at position 5 (-12); penalties capped at -25 (uncapped: -66).

-25 / 0

Meat content

Declared meat content 19%.

6.8 / 15

Nutritional balance

Estimated carbohydrate 54% dry matter (high); fat 8.6% DM in the healthy band; fibre 3.1% DM (+2); ash 11.7% DM - unusually high mineral/bone load.

2.1 / 10

Processing

Assumed extruded kibble (standard high-heat process).

6 / 10

ODF Score

Algorithm v1.4.0 · scored July 28, 2026 · full methodology public

4 / 100

Our analysis

Breaking the 4 down: the biggest single loss is ingredient quality, where it takes 11.4 of a possible 40. On top of that, 25 points are deducted outright for red-flag ingredients - a penalty applied before anything else is counted, which is why the total lands where it does.

The label declares 19% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list leans on vague groupings instead of naming what is actually in the bag.

At about 22p a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Meat and Animal Derivatives Including 4% Beef 19%Including 4% Beef 4%Oils and Fats

Carbs & grains

Cereals Wholegrain Wheat 29%Wholegrain Wheat 29%Derivatives of Vegetable Origin

Supplements & extras

Various Sugars Minerals Hydrolysed Yeast and Chicory Extract 0.1%Antioxidants Preservatives

Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack size	RRP	Per kg
3 kg	£2.69	£0.90

How heavy is your dog?

A typical 15 kg adult dog needs about 246 g a day = £0.22 / day, £6.69 / month.

How we work this out

Energy: an adult dog at rest needs about 95 × weight^0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
Portion: divide that by this food's energy density, 294 kcal/100g, to get the grams above - a denser food needs fewer grams.
Cost: multiply the grams by this food's price, £0.90 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

22.2 % DM

Directory average: 28.2

Fat

8.6 % DM

Directory average: 14.9

Est. carbs

54.3 % DM

Directory average: 45.1

Fibre

3.1 % DM

Directory average: 3.7

Ash

11.7 % DM

Directory average: 7.9

Energy

294 kcal/100g

Directory average: 374

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

CsjCSJ Rocket Fuel73

£0.31 / day approx.See review

CsjCSJ Fit 'n' Fast69

£0.28 / day approx.See review

Dr JohnDr John Titanium69

£0.30 / day approx.See review

CsjCSJ That'll Do / Hi Lost59

£0.25 / day approx.See review

Write a review of Earls Moist & Meaty

Your rating (optional)

Your dog's breed (optional)AgeFed this food for

Your review

Your nameEmail (kept private)

Create an account so your review publishes as soon as you confirm your email (optional)

Your email above becomes your sign-in. Reviews from confirmed accounts skip the moderation queue, and you can see all of yours in one place.

Yes, create my account

Choose a passwordConfirm password

Profile picture (optional)Shown next to your reviews. It appears straight away - we re-save every picture, which strips location data and anything hidden in the file.

Show my review as "Anonymous" I confirm this is my own honest, genuine experience.

Your email stays private - we only use it to confirm genuine reviews. Reviews are checked before they appear.

Related guides

How to switch your dog’s food without upsetting their stomachRead the guide

Puppy feeding guide: how much, how often, and when to switchRead the guide

How much does it really cost to feed a dog?Read the guide

This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.