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Lifelong · dry

Lifelong Dry Adult for Medium & Large Breeds review

DryAdultJoint careAllergiesDigestion
Average

A middling dry food - fine, with clear compromises. Just 18% declared meat content, and the label keeps too much vague. Feeding it costs about 36p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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Label data last verified

Image © Lifelong

+ Add to compare
Top 69%scores higher than 31% of rated foodsacross all 3530 foods we've scored
Averagescore bandthe dot marks where it sits among every food we've rated
£0.36 approx.per day for a 15 kg dogcheaper than 96% of dry foods
18%declared meat content
406kcal per 100 g

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 52/100 across 17 ingredients (declared percentages used for 12, position estimates for the rest).
20.7 / 40
Label clarity
Vague category terms on the label (Hydrolyzed Animal Proteins) - naming points withheld; percentages cover 31% of the recipe (+1.8); meat sources named (+2); variable-composition wording - fixed-formula points withheld.
3.8 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Declared meat content 18%.
6.6 / 15
Nutritional balance
Estimated carbohydrate 43% dry matter (moderate); fat 17.4% DM in the healthy band; moisture not declared - 8% assumed for the dry-matter maths; fibre 3.3% DM (+2); ash 8.2% DM - sensible mineral load (+1.9); functional extras: omega-3 source, pre/probiotics, joint support (+2).
7.8 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
55 / 100

Our analysis

Breaking the 55 down: the biggest single loss is ingredient quality, where it takes 20.7 of a possible 40. Its strongest showing is additives at 10 of 10.

The label declares 18% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list leans on vague groupings instead of naming what is actually in the bag.

At about 36p a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it does not.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

ChickenChicken Meat Meal 18%Fresh Chicken 5%Hydrolyzed Animal Proteins

Carbs & grains

Rice 18%MaizeCorn Protein

Fruit & veg

Peas 3%Beet Pulp 1%Dried Carrot 1%

Oils & fats

Poultry Fat 6%

Supplements & extras

MineralsBrewer's YeastLinseed 0.7%FOS 0.7%Yeast Cell Walls 0.05%Yucca Schidigera 0.03%Glucosamine Hydrochloride 0.02%Chondroitin Sulfate 0.01%
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
15 kg£29.99£2.00

How heavy is your dog?

A typical 15 kg adult dog needs about 178 g a day = £0.36 / day, £10.94 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 406 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £2.00 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

28.3 % DM
Directory average: 28.2

Fat

17.4 % DM
Directory average: 14.9

Est. carbs

42.9 % DM
Directory average: 45.1

Fibre

3.3 % DM
Directory average: 3.7

Ash

8.2 % DM
Directory average: 7.9

Energy

406 kcal/100g
Directory average: 374

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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