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Lifelong · dry

Lifelong Dry Puppy Grain Free For Small Breeds review

DryPuppyGrain freeNaturalJoint careFussy eatersSkin and coatDigestionHigh energy
Good

A solid, honest dry food. 40% declared meat content is respectable. Feeding it costs about 90p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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Label last checked

Image © Lifelong

+ Add to compare
Top 39%scores higher than 62% of rated foodsacross all 3530 foods we've scored
Goodscore bandthe dot marks where it sits among every food we've rated
£0.90 approx.per day for a 15 kg dogcheaper than 49% of dry foods
40%declared meat content
413kcal per 100 g

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 70/100 across 21 ingredients (declared percentages used for 9, position estimates for the rest). Legumes carry 29% of the recipe. The FDA found no causal link between legume-rich diets and canine heart disease (DCM), though some cardiologists advise caution - noted for information, not scored.
28 / 40
Label clarity
Every ingredient individually named (+5); percentages cover 40% of the recipe (+2.4); meat sources named (+2); recipe reads as a fixed formula (+2).
11.4 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Declared meat content 40%.
13 / 15
Nutritional balance
Estimated carbohydrate 37% dry matter (moderate); fat 19.6% DM in the healthy band; moisture not declared - 8% assumed for the dry-matter maths; fibre 3.6% DM (+2); ash 7.6% DM - sensible mineral load (+2); functional extras: omega-3 source, named botanicals, pre/probiotics, joint support (+2).
8.9 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
77 / 100

Our analysis

Breaking the 77 down: the biggest single loss is ingredient quality, where it takes 28 of a possible 40. Its strongest showing is additives at 10 of 10.

The label declares 40% meat, which is a real number, which already puts it ahead of the many that print none, and the ingredient list is only partly specific.

At about 90p a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Fresh Chicken 40%Dehydrated Chicken ProteinsHydrolysed Chicken Protein

Fruit & veg

Pea StarchPea ProteinBeet PulpPea BranDried Apple 0.03%Dried Tomato 0.03%Dried Carrot 0.03%

Oils & fats

Poultry FatFish Oil

Supplements & extras

MineralsSeaweed MealDried Marigold Flower 0.1%Yeast Cell WallsDried Herbs 0.05%ThymeBasilGingerAgrimonyRosemaryYucca SchidigeraGlucosamine 0.03%Citrus Extract 0.03%GrapefruitOrangeTangerineBergamotChondroitin Sulphate 0.02%
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
3 kg£15.37£5.12

How heavy is your dog?

A typical 15 kg adult dog needs about 175 g a day = £0.90 / day, £27.36 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 413 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £5.12 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. This is a puppy food, but the figures above are for an adult dog at maintenance - the same reference we use on every food so costs stay comparable. A growing puppy needs roughly twice the energy for its weight, so feed to the pack, not to this. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

32.6 % DM
Directory average: 28.2

Fat

19.6 % DM
Directory average: 14.9

Est. carbs

36.6 % DM
Directory average: 45.1

Fibre

3.6 % DM
Directory average: 3.7

Ash

7.6 % DM
Directory average: 7.9

Energy

413 kcal/100g
Directory average: 374

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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