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Nature’s Variety · dry

Nature’s Variety Nature’s Variety No Grain Medium/Maxi Adult Salmon review

A solid, honest dry food. Just 15% declared meat content. Feeding it costs about 88p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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ODF Score 74/100 Good
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Top 50%scores higher than 50% of rated foodsacross all 3075 foods we've scored
Goodscore bandthe dot marks where it sits among every food we've rated
£0.88per day for a 10 kg dogcheaper than 24% of dry foods
15%declared meat content
Spainbrand origin

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 71/100 across 15 ingredients (declared percentages used for 8, position estimates for the rest).
28.4 / 40
Label clarity
Vague category terms on the label (hydrolysed animal protein) - naming points withheld; percentages cover 75% of the recipe (+4.5); meat sources named (+2); variable-composition wording - fixed-formula points withheld.
6.5 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Meat content ~45.4% fresh-equivalent (added up from every named meat on the label; dried meats counted at their fresh weight).
14.1 / 15
Nutritional balance
Estimated carbohydrate 34% dry matter (moderate); fat 21.2% DM is high (obesity/pancreatitis watch) (-0.3); moisture not declared - 8% assumed for the dry-matter maths; fibre 2.7% DM (+2); ash 8.7% DM - sensible mineral load (+1.5); functional extras: omega-3 source, named botanicals (+2).
8.6 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.1 · scored August 19, 2026 · full methodology public
74 / 100

Our analysis

Breaking the 74 down: the biggest single loss is ingredient quality, where it takes 28.4 of a possible 40. Its strongest showing is additives at 10 of 10.

The label declares 15% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list is only partly specific.

At about 88p a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Additives (as declared on the label)
Nutritional additives: Vitamin A (27,000 IU), vitamin E (650mg), vitamin C (300mg), sodium selenite (0.2mg), potassium iodate (1.5mg), manganous(II)-sulphate monohydrate (101mg), ferrous(II)-sulphate monohydrate (213mg), cupric(II)-sulphate pentahydrate (27mg), zinc [zinc sulphate monohydrate] (197mg).

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
12 kg--
24 kg--

How heavy is your dog?

A typical 10 kg adult dog needs about 139 g a day = £0.87 / day, £26.45 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 10 kg dog works out near 534 kcal).
  2. Portion: divide that by this food's energy density, 383 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £6.29 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

33.7 % DM
Directory average: 28.2

Fat

21.2 % DM
Directory average: 14.8

Est. carbs

33.7 % DM
Directory average: 45.2

Fibre

2.7 % DM
Directory average: 3.6

Ash

8.7 % DM
Directory average: 7.9

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

More from Nature’s Variety

Other foods in this range, whatever they score - the full picture, not just the top of the list.

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Related guides

This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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