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Nulo · freeze-dried

Nulo Freeze-Dried Raw review

PuppyAdultSeniorGrain freeNaturalJoint careFussy eatersSkin and coatDigestionHigh energy
Very good

A genuinely strong freeze-dried food. 51% declared meat content leads the label, and the label tells you exactly what is inside. The breakdown below shows exactly where every point went.

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Label last checked

Image © Nulo

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Top 7%scores higher than 93% of rated foodsacross all 3530 foods we've scored
Very goodscore bandthe dot marks where it sits among every food we've rated
51%declared meat content
502kcal per 100 g

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 87/100 across 29 ingredients (declared percentages used for 5, position estimates for the rest).
34.9 / 40
Label clarity
Every ingredient individually named (+5); percentages cover 87% of the recipe (+5.2); meat sources named (+2); recipe reads as a fixed formula (+2).
14.2 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Declared meat content 83% (added up from every named meat on the label).
15 / 15
Nutritional balance
Estimated carbohydrate 0% dry matter (low); fat 44.6% DM is high (obesity/pancreatitis watch) (-2.0); moisture not declared - 8% assumed for the dry-matter maths; fibre 5.5% DM (+1.6); ash 10.4% DM - sensible mineral load (+0.4); functional extras: named botanicals, omega-3 source, joint support, pre/probiotics (+2).
6 / 10
Processing
Freeze-dried - gentle preservation, though freeze-drying alone does not kill bacteria, so handle as raw.
8 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
88 / 100

Our analysis

Breaking the 88 down: the biggest single loss is ingredient quality, where it takes 34.9 of a possible 40. Its strongest showing is declared meat content at 15 of 15.

The label declares 51% meat, which is unusually specific - most brands never print a figure at all, and the ingredient list names things individually rather than hiding them in catch-all categories.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Beef Heart 51%Beef Liver 12%Beef Meat 10%Beef Kidney 10%

Fruit & veg

Dried Apple 4%Beet PulpDried Sweet PotatoDried SpinachDried KaleDried BroccoliDried CarrotDried BlueberriesDried Seaweed

Oils & fats

Sunflower OilSalmon Oil

Supplements & extras

Dried EggMineralsDried Apple Cider VinegarDried ParsleyFlaxseedInulinYeast ProductDried Chicory RootGlucosamineChondroitin SulphateYucca Schidigera ExtractDried Hawthorn LeafDried Dandelion RootGreen Tea Powder
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
500 g£29.99£59.98

How heavy is your dog?

A typical 15 kg adult dog needs about 144 g a day = £8.64 / day, £262.66 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 502 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £59.98 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

44.6 % DM
Directory average: 44.3

Fat

44.6 % DM
Directory average: 32.9

Est. carbs

0 % DM
Directory average: 11.3

Fibre

5.5 % DM
Directory average: 3.4

Ash

10.4 % DM
Directory average: 8.3

Energy

502 kcal/100g
Directory average: 504.9

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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