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Nutrivet · dry

Nutrivet Instinct Growth & Nutrients review

DryPuppyGrain freeJoint careFussy eatersSkin and coatDigestion
Good

A solid, honest dry food. 30% declared meat content is respectable. Feeding it costs about 66p a day for a typical adult dog - the breakdown below shows exactly what that buys.

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Label last checked

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Top 34%scores higher than 67% of rated foodsacross all 3530 foods we've scored
Goodscore bandthe dot marks where it sits among every food we've rated
£0.66 approx.per day for a 15 kg dogcheaper than 77% of dry foods
30%declared meat content

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 83/100 across 39 ingredients (declared percentages used for 9, position estimates for the rest).
33.4 / 40
Label clarity
Vague category terms on the label (Plasma Protein) - naming points withheld; percentages cover 80% of the recipe (+4.8); meat sources named (+2); variable-composition wording - fixed-formula points withheld.
6.8 / 15
Additives
Declared additives below our neutral line, weakest being Phosphoric Acid (-1.5).
8.5 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Meat content ~76.6% fresh-equivalent (added up from every named meat on the label; dried meats counted at their fresh weight).
15 / 15
Nutritional balance
Estimated carbohydrate 22% dry matter (low); fat 17.8% DM in the healthy band; fibre 2.2% DM (+2); ash 8.3% DM - sensible mineral load (+1.8); functional extras: omega-3 source, pre/probiotics, joint support, named botanicals (+2).
9.8 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
79 / 100

Our analysis

Breaking the 79 down: the biggest single loss is label transparency, where it takes 6.8 of a possible 15. Its strongest showing is declared meat content at 15 of 15.

The label declares 30% meat, which is a real number, which already puts it ahead of the many that print none, and the ingredient list is only partly specific.

At about 66p a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Chicken 30%Lamb 11%Turkey 10%Dried Salmon 5%Dried Chicken Meat 4%Dried Lamb 4%Plasma ProteinHydrolysed Poultry Livers

Fruit & veg

PotatoesPeasDried Pea ProteinBeet PulpGreen BeansSweet PotatoesTomatoesApplesAlfalfaCranberriesFucus VesiculosusAscophyllum Nodosum Rockweed ) Extract

Oils & fats

Chicken Oil and Fat 9%Salmon Oil 3%

Supplements & extras

Whole Eggs 4%ChicoryDried YeastFennel LeavesVitamins and MineralsPotassium ChlorideCalcium CarbonateFructo-Oligosaccharides FOSMannan-Oligosaccharides MOSTaurineYucca Schidigera ExtractChondroitin SulfateN-Acetyl- GlucosamineL-Carnitine TartrateRosemary ExtractGreen Tea ExtractPhosphoric Acid
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
12 kg£39.90£3.32

How heavy is your dog?

A typical 15 kg adult dog needs about 200 g a day = £0.66 / day, £20.06 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 362 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £3.32 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. This is a puppy food, but the figures above are for an adult dog at maintenance - the same reference we use on every food so costs stay comparable. A growing puppy needs roughly twice the energy for its weight, so feed to the pack, not to this. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

50 % DM
Directory average: 28.2

Fat

17.8 % DM
Directory average: 14.9

Est. carbs

21.7 % DM
Directory average: 45.1

Fibre

2.2 % DM
Directory average: 3.7

Ash

8.3 % DM
Directory average: 7.9

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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