Skip to content
Dog food
All dog foodBy typeDryWet & freshRawTreats & toppersBy life stagePuppyAdultSeniorBy needGrain-freeHypoallergenicSensitive stomachsHigh-energyNaturalVegetarianInsect-proteinVeterinary
Best dog food
All best-of listsBest dry dog foodBest wet dog foodBest puppy foodBest senior dog foodBest raw dog foodBest natural dog foodBest grain-free dog foodBest hypoallergenic dog foodBest dog food for sensitive stomachsBest budget dog foodBest dog food for fussy eatersBest dog food for allergiesBest dog food for joints and mobilityBest dog food for weight managementBest dog food for skin and coatBest cold-pressed dog foodBest fresh dog foodBest air-dried dog foodBest dog food for digestion
BrandsCan dogs eat...?IngredientsCompareGuidesHow we rateSearchSign in
Nutrivet · dry

Nutrivet Instinct Regional Meat Farmer review

DryAdultSeniorGrain freeJoint careFussy eatersSkin and coatDigestionHigh energy
Good

A solid, honest dry food. Just 11% declared meat content. Feeding it costs about 88p a day for a typical adult dog - the breakdown below shows exactly what that buys.

Our community ratingNo owner reviews yet - be the first.
Write a review
Share

Label last checked

Image © Nutrivet

+ Add to compare
Top 36%scores higher than 64% of rated foodsacross all 3530 foods we've scored
Goodscore bandthe dot marks where it sits among every food we've rated
£0.88 approx.per day for a 15 kg dogcheaper than 51% of dry foods
11%declared meat content

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 80/100 across 45 ingredients (declared percentages used for 11, position estimates for the rest).
32 / 40
Label clarity
Vague category terms on the label (Dehydrated Plasma Protein) - naming points withheld; percentages cover 71% of the recipe (+4.3); meat sources named (+2); variable-composition wording - fixed-formula points withheld.
6.3 / 15
Additives
Declared additives below our neutral line, weakest being Phosphoric Acid (-1.5).
8.5 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Meat content ~63.8% fresh-equivalent (added up from every named meat on the label; dried meats counted at their fresh weight).
15 / 15
Nutritional balance
Estimated carbohydrate 24% dry matter (low); fat 20.0% DM in the healthy band; fibre 2.2% DM (+2); ash 7.2% DM - sensible mineral load (+2); functional extras: omega-3 source, named botanicals, pre/probiotics, joint support (+2).
10 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
78 / 100

Our analysis

Breaking the 78 down: the biggest single loss is label transparency, where it takes 6.3 of a possible 15. Its strongest showing is declared meat content at 15 of 15.

The label declares 11% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list is only partly specific.

At about 88p a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Wild Boar 13%Beef 11%Lamb 11%Beef Liver 5%Dehydrated Wild Boar 4%Dehydrated Lamb 4%Salmon 3%Dehydrated Chicken 3%Dehydrated Plasma ProteinHydrolysed Poultry Livers

Fruit & veg

PotatoesPeasDehydrated Pea ProteinGreen BeansLentilsSweet PotatoesTomatoesApplesAlfalfaSpinachLingon BerriesFucus Vesiculosus Extract BladderwrackAscophyllum Nodosum Extract Rockweed

Oils & fats

Chicken Fat 9%Salmon Oil 4%

Supplements & extras

Powdered Eggs 4%Chicory RootYeastFennel LeavesVitamins & MineralsGrape Seed SPotassium ChlorideCalcium CarbonateFructo-Oligosaccharides FOSMannan-Oligosaccharides MOSTaurineYucca Schidigera ExtractChondroitin SulphateN-Acetyl- Glucosamine SulphateMethyl-Sulfonyl-MethaneMint LeafL-Carnitine TartrateRosemary ExtractGreen Tea ExtractPhosphoric Acid
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
12 kg£54.90£4.58

How heavy is your dog?

A typical 15 kg adult dog needs about 193 g a day = £0.88 / day, £26.75 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 375 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £4.58 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

46.7 % DM
Directory average: 28.2

Fat

20 % DM
Directory average: 14.9

Est. carbs

23.9 % DM
Directory average: 45.1

Fibre

2.2 % DM
Directory average: 3.7

Ash

7.2 % DM
Directory average: 7.9

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

Write a review of Nutrivet Instinct Regional Meat Farmer
Optional - tap a star to rate, or leave blank to just comment.

Your email stays private - we only use it to confirm genuine reviews. Reviews are checked before they appear.

Related guides

How to switch your dog’s food without upsetting their stomachHow to switch your dog’s food without upsetting their stomachRead the guidePuppy feeding guide: how much, how often, and when to switchPuppy feeding guide: how much, how often, and when to switchRead the guideHow much does it really cost to feed a dog?How much does it really cost to feed a dog?Read the guide

This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

Better bowls, straight to your inbox

New ratings, recall alerts and genuinely useful feeding guides. No spam, unsubscribe in one click.

What would you like to hear about?