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Pure Pet Food · air-dried

Pure Pet Food Renal review

Air-driedAdultSeniorNaturalSensitive stomachFussy eaters
Good

An solid, honest air-dried food. Just 5% declared meat content. Feeding it costs about £3.11 a day for a typical adult dog - the breakdown below shows exactly what that buys.

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Top 65%scores higher than 35% of rated foodsacross all 3530 foods we've scored
Goodscore bandthe dot marks where it sits among every food we've rated
£3.11 approx.per day for a 15 kg dogcheaper than 75% of air-dried foods
5%declared meat content
369kcal per 100 g

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 57/100 across 13 ingredients (declared percentages used for 7, position estimates for the rest). Named meat is only 10% of the recognised recipe, so the quality score is anchored down towards a plant-led food.
19.9 / 40
Label clarity
Every ingredient individually named (+5); percentages cover 20% of the recipe (+1.2); meat sources named (+2); recipe reads as a fixed formula (+2).
10.2 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Meat content ~24% fresh-equivalent (added up from every named meat on the label; dried meats counted at their fresh weight). Held to dry-matter protein: 15.2% DM protein supports this level of meat credit, not the full declared figure.
6 / 15
Nutritional balance
Estimated carbohydrate 59% dry matter (very high); fat 14.1% DM in the healthy band; moisture not declared - 8% assumed for the dry-matter maths; fibre 3.8% DM (+2); ash 7.6% DM - sensible mineral load (+2); functional extras: omega-3 source, pre/probiotics (+2).
6 / 10
Processing
Air-dried - gentle preservation.
8 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
60 / 100

Our analysis

Breaking the 60 down: the biggest single loss is ingredient quality, where it takes 19.9 of a possible 40. Its strongest showing is additives at 10 of 10.

The label declares 5% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list is only partly specific.

At about £3.11 a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Meat & fish

Dehydrated Turkey 5%Dehydrated Beef 5%

Carbs & grains

Brown Rice

Fruit & veg

Dried PotatoDried Peas 5%Dried Carrot 4.2%Dried Apple 0.5%

Oils & fats

Rapeseed Oil

Supplements & extras

LinseedDried Vegetable StockMineralsChicory Extract 0.35%Dried Algae 0.15%
Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
1 kg£15.86£15.86

How heavy is your dog?

A typical 15 kg adult dog needs about 196 g a day = £3.11 / day, £94.54 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 369 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £15.86 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

15.2 % DM
Directory average: 40.7

Fat

14.1 % DM
Directory average: 21

Est. carbs

59.2 % DM
Directory average: 28.7

Fibre

3.8 % DM
Directory average: 3

Ash

7.6 % DM
Directory average: 8.4

Energy

369 kcal/100g
Directory average: 401.4

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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