Pure Pet Food Sensitive Salmon review
An solid, honest air-dried food. Just 23% declared meat content, and the label tells you exactly what is inside. Feeding it costs about £1.69 a day for a typical adult dog - the breakdown below shows exactly what that buys.
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Where the points went
The full breakdown, exactly as the algorithm scored it. How our rating works
Our analysis
Breaking the 77 down: the biggest single loss is ingredient quality, where it takes 25 of a possible 40. Its strongest showing is declared meat content at 15 of 15.
The label declares 23% meat, which is a low figure, and a declared low figure is still more honest than silence, and the ingredient list names things individually rather than hiding them in catch-all categories.
At about £1.69 a day to feed a 10kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.
Ingredients
Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.
Fruit & veg
Oils & fats
Additives (as declared on the label)
Feeding & cost
What a bag actually costs to feed - worked out per dog, not per pack.
| Pack size | RRP | Per kg |
|---|---|---|
| 3.7 kg | £40.00 | £10.81 |
How heavy is your dog?
A typical 10 kg adult dog needs about 156 g a day = £1.69 / day, £51.38 / month.
How we work this out
- Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 10 kg dog works out near 534 kcal).
- Portion: divide that by this food's energy density, 342 kcal/100g, to get the grams above - a denser food needs fewer grams.
- Cost: multiply the grams by this food's price, £10.81 / kg, for the daily cost, then by 30.4 days for the month.
Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. Try the full feeding calculator
Nutrition
Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.
Protein
Fat
Est. carbs
Fibre
Ash
Energy
Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.
Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.
Similar foods that score higher
Same type and life stage, better ODF Score, comparable price per day.
More from Pure Pet Food
Other foods in this range, whatever they score - the full picture, not just the top of the list.
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This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.