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Within Puppy Dry review

Good

A solid, honest dry food. 26% declared meat content is respectable, and the label tells you exactly what is inside. Feeding it costs about £1.57 a day for a typical adult dog - the breakdown below shows exactly what that buys.

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Top 43%scores higher than 57% of rated foodsacross all 3530 foods we've scored
Goodscore bandthe dot marks where it sits among every food we've rated
£1.57 approx.per day for a 15 kg dogcheaper than 6% of dry foods
26%declared meat content

Where the points went

The full breakdown, exactly as the algorithm scored it. How our rating works

Ingredient quality
Weighted ingredient quality 70/100 across 22 ingredients (declared percentages used for 21, position estimates for the rest).
27.9 / 40
Label clarity
Every ingredient individually named (+5); percentages cover 97% of the recipe (+5.8); meat sources named (+2); recipe reads as a fixed formula (+2).
14.8 / 15
Additives
No artificial colours, flavours, controversial preservatives or added sugars found.
10 / 10
Red flags
No red-flag ingredients.
0 / 0
Meat content
Declared meat content 26%.
9.4 / 15
Nutritional balance
Estimated carbohydrate 49% dry matter (high); fat 13.0% DM in the healthy band; moisture not declared - 8% assumed for the dry-matter maths; fibre 3.3% DM (+2); ash 7.6% DM - sensible mineral load (+2); functional extras: omega-3 source, pre/probiotics, named botanicals (+2).
7 / 10
Processing
Assumed extruded kibble (standard high-heat process).
6 / 10
ODF Score
Algorithm v1.4.0 · scored July 28, 2026 · full methodology public
75 / 100

Our analysis

Breaking the 75 down: the biggest single loss is ingredient quality, where it takes 27.9 of a possible 40. Its strongest showing is additives at 10 of 10.

The label declares 26% meat, which is a real number, which already puts it ahead of the many that print none, and the ingredient list names things individually rather than hiding them in catch-all categories.

At about £1.57 a day to feed a 15kg dog, the question is not whether it is cheap but whether the label justifies the price - and on our scoring, it broadly does.

Ingredients

Straight from the label, grouped by role - every ingredient is coloured by our published classification and links to its full page.

Good qualityAcceptable / watch the amountRed flagGeneric / neutralOutlined = first five on the label

Feeding & cost

What a bag actually costs to feed - worked out per dog, not per pack.

Pack sizeRRPPer kg
2 kg£14.99£7.50

How heavy is your dog?

A typical 15 kg adult dog needs about 209 g a day = £1.57 / day, £47.73 / month.

How we work this out
  1. Energy: an adult dog at rest needs about 95 × weight0.75 kcal a day (the FEDIAF maintenance formula - a 15 kg dog works out near 725 kcal).
  2. Portion: divide that by this food's energy density, 347 kcal/100g, to get the grams above - a denser food needs fewer grams.
  3. Cost: multiply the grams by this food's price, £7.50 / kg, for the daily cost, then by 30.4 days for the month.

Estimates scale to your dog's weight and the food's calorie density - a denser food needs fewer grams. A rough guide; always follow the pack. This is a puppy food, but the figures above are for an adult dog at maintenance - the same reference we use on every food so costs stay comparable. A growing puppy needs roughly twice the energy for its weight, so feed to the pack, not to this. Try the full feeding calculator

Nutrition

Declared analysis converted to a dry-matter basis, so wet and dry foods compare fairly.

Protein

27.2 % DM
Directory average: 28.2

Fat

13 % DM
Directory average: 14.9

Est. carbs

48.9 % DM
Directory average: 45.1

Fibre

3.3 % DM
Directory average: 3.7

Ash

7.6 % DM
Directory average: 7.9

Moisture isn't declared on this label - dry-matter figures assume 8% (typical for a dry food) and are marked estimated.

Carbohydrates are estimated: 100% minus protein, fat, fibre, ash and moisture.

Similar foods that score higher

Same type and life stage, better ODF Score, comparable price per day.

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Related guides

This is label analysis, not veterinary advice - if your dog has a health condition, talk to your vet before switching foods.

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